Media Products & their Audiences – Websites

Presentation

Synopsis / Report

Synopsis on research for Django and Avengers -

Before any product is made there needs to be an audience for this. In film companies such as FAME and organisations such as Arts Council/Target Group Index do research into film products through surveying audiences at cinema's to understanding trends in the market.

What we’ve found is that the audience for Django unchained come under several categories, age above 18 as this is what it was rated, fans of films made by Quentin Tarantino/ starring Jamie Foxx and fans of the action, drama and historical calibre. They are mostly mainstreamers and fit the psychographic of reformers; those who seek for enlightenment. This is relevant as this film is based on historical real life person however the film itself is fiction relating to real time events for example slavery and referencing the civil war. It has gore and action enhanced by director Tarantino.

Primary Data:

The data collected from our questionnaire:

 From the data received the majority of our audience was female. The film Django was for a male audience because of the protagonist and the storyline. The film Avengers is for a more mixed audience which has characters that have different genders. The age range was mainly around 16-21 for the avengers this age range was right because the film received a PG-13 but the film had content that was for all ages especially for fans of the comic and previous films. The results show us that the age range was right for Django unchained because the film was made for a young mature audience around the age of 18 and 80% of people were around the age of 18. 

Our results showed that 20% of our audience was British Asian Bangladeshi, the other 20% was traveller/Irish.  In terms of the Geodemographic we see that the main target audience from Django was not the same with our results. Django films audience was mainly people with African heritage. With this result we see that it’s different. The occupation part of the questionnaire shows that most people are students. From Django Unchanged we see that the target audience was people who worked on working class. Majority of the people in the results were students only 20% were part time.

The opinions people had on gore/nude/sexual scenes were all similar and were not very different. Majority of our audience was mainstream. The films such as Django unchanged and Avengers age of Ultron was made for a mainstream audience. Only 20% seemed as if they would be a niche audience.

Majority of our audience go to cinema once a month. This type of audience is ideal for both films such as Django and Avengers. For the next question regarding if the trailer was seen for Django we see that at least 30% of people did not see the trailer. However 70% did this shows us that Django’s marketing was good and the trailer was able to show a lot of people. 

                                                                                        The ‘Guardian’ and the ‘Telegraph’ both rated the film Django as 5/5. From the results from our survey we find that only 30% of the audience said it was 5/5. Only 40% of the audience said 4/5 while the remaining 30% said 3/5 which would be an average. This would be contrary to many of the other reviews from professional outlets and websites. 

Secondary data:

Django Unchained was Tarantino's highest-grossing film it made worldwide total gross of $425,368,238. It had surpassed the 2009 movie ‘Inglorious Bastards’ which made $321.4 million worldwide. We see that the film had a small budget and made huge amounts of profits from box office sales. The film was rated 8.4/10 by IMDb and the age rating was 18.

Avengers: Age of Ultron during release was known to have the second biggest opening with $187.7 million ($153.82 million). The budget for the second ‘Avengers’ film was around $267.4 million (Net) its gross was around $316 million. The film made $1.405 billion in box office. The film was rated 7.4/10 by IMDb and the age range was pg-13.

Avenger’s age of Ultron had more money in their budget which was around $267.4 million (Net) while Django unchained budget was $100 million. Django had a better rating than Avengers however Avengers made more money back after release. Avengers had a much larger audience compered to Django. Age of Ultron was a second instalment to the Avengers series while Django was only one film so far.