Unit 6 -- Task 1 / statistical data on product(s) (Secondary research)

Statistical data on ‘Django unchained’

Sources:

·         https://en.wikipedia.org/wiki/Django_Unchained

·         http://www.hollywoodreporter.com/news/quentin-tarantinos-django-unchained-african-407582?

·         http://www.imdb.com/title/tt1853728/business?ref_=tt_dt_bus

·         http://www.the-numbers.com/movie/Django-Unchained#tab=international

·         http://www.imdb.com/title/tt1853728/ratings-age_1

Quentin Tarantino is a famous and well known director. He wrote and directed many films and Django was one of his many movies with a black protagonist. We see that from the statistics that many African Americans where in favour of the film. According to the Hollywood reporter “Opening on Christmas Day, 42 percent of Django's initial audience was black, according to exit polling data.” We see that Quentin Tarantino audience had a huge number of black Americans who made up a lot of the numbers of viewers during the release.

Original Budget for ‘Django unchained’ is estimated around $100 million. Opening weekend in the United States created around $30,688,000 (USA) (30 December 2012) (3,010 Screens) according to IMDb. After 143 days the film ended in American theatrical run on May 16, 2013 it had the estimated gross of $162,805,434 in North America. In Europe it grossed in Germany alone of $51,597,323 which was the most out of the many European countries. Other counties such as France grossed around $37,297,979 and the UK made $24,893,462. As of 2013, Django Unchained became Tarantino's highest-grossing film it made worldwide total gross of $425,368,238. It had surpassed the 2009 movie ‘Inglorious Basterds’ which made $321.4 million worldwide.

From the data received from IMDb majority of people who rated the movie was male looking at the statistics. We see that 675956 are male while only 135302 is female. The film is primarily made for a male audience.

Age rating is 18 so the target age would be a mature audience. 

We also see from the movie that the protagonist is a straight male and this suggest the target audience sexual orientation is heterosexual.  

Data on Avengers age of Ultron

Joss Whedon was the director of ‘The Avengers’ which was based off the comic book made by Stan Lee and Jack Kirby. This film was awaited for long time and the expectations was high. The audience was roughly 59% male. 41% of the audience was made up of 25 year olds and older. 12% of the audience where believed to be teenagers. It is also believed that 22% were families who watched the film. This is according to variety and online website.

http://variety.com/2015/film/news/avengers-age-of-ultron-box-office-opening-1201486323/

Avengers: age of Ultron during release was known to have the second biggest opening with $187.7 million ($153.82 million). The budget for the second ‘Avengers’ film was around $267.4 million (Net) its gross was around $316 million. The film made $1.405 billion in box office. The film received majority positive views from critics. The film made $1.405 billion worldwide and made the film the fourth-highest-grossing film of 2015 and the seventh-highest-grossing film in history.

http://www.imdb.com/title/tt2395427/business?ref_=tt_dt_bus

Second highest country for Avengers profit came from Portugal with $697 million.